I have moved to lynnroberts.org

Bob has done it again. The greatest songwriter the earth has ever seen* has, in a not unprecedented move, appeared in an advert for a gas-guzzling Cadillac. The fans are shocked.

This follows his highly amusing decisions in 2004 to appear in a Victoria's Secret advert and in 2005 to sell an album exclusively through Starbucks. And once upon a time, apparently, he went electric.

This most recent "sell-out" isn't out of the blue. Cadillac have sponsored Dylan's excellent Theme Time Radio hour since it's advent on Radio XM.

Dylan fans seem to continue to expect an awful lot of the man with somewhat dubious grounding. He is elevated to the status of a left-wing hero. He was seen as the bastion of folk when he went electric and in recent years the once anti-establishment protest singer has been cashing right in through a number of high-profile dalliances with corporate branding.

Even the Guardian has been weighing in on the debate, probably mainly for the opportuntity to use the phrase "the climes they are a-changing." The columnist seems to have thought that lingerie ads were fair dos, but he has arbitrarily drawn the line at Caddilacs and decided that enough is enough.

Readers of Bob's self-penned biography, Chronicles, will know that Dylan cares little what is expected of him, or what his fans think of him.